Student Book Reviews

Bushnell N. & Stone G. (2013). Finding the Next Steve Jobs - How to find, keep and nurture creative talent. Headline publishing group, UK.

Nolan Bushnell and Gene Stone, the authors of 'Finding the Next Steve Jobs' describe the secrets on how to find, keep and nurture creative talents. These secrets can help both employers in finding ingenious minds as well as providing tips to employees to be visionary in their way of thinking.

Nolan Bushnell is the founder of the ground-breaking gaming company Atari among other companies. It is also suggested that he launched Steve Jobs' career as well as hiring many other extraordinary minds. Bushnell wrote brief chapters known as pongs which expose us to different secrets and experiences of his very own life. It also includes the do's and don'ts of identifying, recruiting, hiring, nurturing these wonderful minds. He further explain how to retain those creatives in order to meet the organisational needs to achieve their strategic objectives.

Nolan Bushnell talks about risk, leadership and innovation in a way that is accessible and simple to understand. I recommend this book to anybody who is interested in any of his companies, and/or wants to have innovative environment in their own workplace.

Reviewed by:
Dhruv Makkar
The William Light Institute

References
Bushnell N. & Stone G. (2013). Finding the Next Steve Jobs - How to find, keep and nurture creative talent. Headline publishing group, UK. 

Isaacson, W. (2011). Steve Jobs. London: Little, Brown book group.

'Innovation distinguishes between a leader and a follower'(Jobs n. d.). With his creative mind, Steve Jobs re-invented the way people communicate.

The book by, Walter Isaacson, 'Steve Jobs' (2011) is an exhilarating biography of Steve Jobs, a pioneer who changed the way the world looked at industries such as personal computers, digital publishing, animated movies, music, phones and tablet computing with his innovative and creative ideas. (Isaacson, 2011)

Isaacson interviewed more than 40 people including close friends, business associates, family members and competitors of Steve Jobs.

Revealed, was Steve Jobs personal attributes such as his strong character, attention to details, his moods and his indecisiveness that often caused anxiety in colleagues.

Of interest were the facts about his eating habits and spirituality. Zen Buddhism played a vital role in his daily life and the way his mind worked. His love for nature enabled him to take long walks with friends and colleagues to discuss business and other issues.

Sadly Jobs died at the age of 53 and Isaacson's book was written just prior. Although there have been many articles published about Steve Jobs and his achievements, this book provides readers with a comprehensive view of this great man.

Reviewed by:
Ketan Khanal
The William Light Institute

References
Isaacson, W. (2011). Steve Jobs. London : Little, Brown book group.
Jobs, S. (n.d.). Brain quote/authors/Steve Jobs. Retrieved 03 11, 2015, from Brainy quote: http://www.brainyquote.com/quotes/authors/s/steve_jobs.html

Stone B. (2013). The Everything Store: Jeff Bezos and the Age of Amazon. Little, Brown and Company. Boston. USA.

Jeff Bezos once said 'A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well'.

Brad Stone, the author of 'The Everything Store' describes the founder of Amazon as being hard working, focused, brand and customer orientated.

Bezos' arrogance at times, made it difficult and demanding for employees to work with him. He always surrounds himself with the best mathematicians and engineers that help to apply his ideas. He could also have very bad tantrums if his demands were not met. Does this sound familiar about other high profile CEOs?

Stone wrote about the years Amazon made losses due to high labour and infrastructure costs, and the burst of the dot.com bubble.

Unlike Steve Jobs, Brad Stone portrays Bezos as very secretive in sharing his business ideas for market orientation.

I agree with Stone's viewpoint that Bezos could be cynical and tyrannical. What do you think?

Reviewed by:
Arielle Cynthia Goonasekera
The William Light Institute

References
Bloomberg Business. (2004). Online Extra: Jeff Bezos on Word-of-Mouth Power. Retrieved on 16 March 2015 from http://www.bloomberg.com/bw/stories/2004-08-01/online-extra-jeff-bezos-on-word-of-mouth-power